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How To Create Your Perfect Elevator Pitch!

Your elevator pitch is part of your personal brand and your personal brand is a strong indication of the best you have to offer. 

Your personal brand supports you in differentiating yourself.
 
When you stand-out from others who are competing for the same opportunities, you generate interest and are much more likely to progress.
 
Without a compelling brand that attracts your target audience, you may find yourself struggling to improve your current situation.
 
Your personal brand should not be a false persona. Branding is not about positioning yourself as someone you are not.
 
It is about intentionally and strategically, showcasing your authentic self to your target audience.
 
There are many facets to perfecting your personal brand and are brilliantly covered in the course – Achieving Professional Excellence – but today we will address one aspect of what you can do to improve it.
 
Your elevator pitch… do it fast and do it well!

You have less than 1 minute…

Selling yourself is the action of how you communicate who you are and what you have to offer.
 
In today’s world where the competition is of high quality and time is limited, you need to know how to quickly make yourself visible and stand-out from the rest if you want to win at securing new opportunities.
 
We are referring to… Your. Elevator. Pitch.
 
Your elevator pitch is your mini sales pitch that you use to present yourself to another person in a short time frame.
 
Actually, the time it takes an elevator to travel from the ground floor to the top floor of a tall building – that’s not a long time… mere seconds to be exact!
 
Your message needs to be concise yet contain all the elements you would like to communicate.
 
Having a clear structure can help with this goal.
 
A good elevator pitch should contain five main elements. It should answer four questions and have a conclusion that provides a way for you to continue the conversation.
 
Let’s look at the five elements your elevator pitch should cover…
 
1. Who are you?
 
This is your introduction. It usually consists of your name and a pleasant opening, e.g.
 
“My name is Lisa. It’s a pleasure to meet you.”
 
 
2. What do you do?
 
Your job title and a summary of your role. To keep things interesting, it helps to highlight a recent accomplishment, e.g.
 
“I am an L&D manager, specialising in creating learning products and supervising successful learning projects. Along with my 5 years of professional experience, I have won awards for my contribution to corporate learning.”
 
But what if you are new to the business world and have no solid work experience?
 
Then leverage what you do have…your qualifications, e.g.
 
“I recently received my MBA with a focus on digital learning.”
 
 
3. What do you want?
 
You need to know what you want so you can communicate it clearly. This may seem obvious but if you are not crystal clear on what you want you will have difficulty expressing yourself in this part of the conversation. Following on from the example above,
 
“I find the work your L&D team do to be innovating and inspirational. I’d love the opportunity to…”
 
This is an indirect approach to letting the other person know that you are interested in being part of their team.
 
 
4. How can you help?
 
It is human nature for the other person to think – how can you help me attain my goals? or, what’s in it for me?
 
When you communicate how you can help, you will gain their focus and more importantly, their interest in what you have to say, e.g.
 
“…create tailored learning content on your new platform to help your team learn… etc.”
 
Similar to knowing what you want – know how you can help the other person. The more specific you are the better your chances of a second meeting.
 
And speaking of second meetings…
 
 
5. Have a call to action.
 
Without this, your conversation is just that – a conversation you had with someone for a brief moment. Having a call to action adds purpose to your conversation.
 
Your call to action is the conclusion of your brief engagement.
 
It should include a way to follow up with the other person. As a result, they will be more receptive when you do follow up because they would have given you their permission to contact them, e.g.
 
“Would you mind if I set up a quick call next week for us to talk about any upcoming requirements in your department?”
 
Take this FREE Professional Assessment to benchmark your potential for success, in less than 15 minutes!

Additional tips just for you…

Tip #1:

Your elevator pitch should be 20-60 seconds in duration – 30 seconds is the sweet-spot.

The attention span of the modern person is short – shorter than it has ever been.

Therefore, by keeping your elevator pitch within this duration, you are ensuring you have the other person’s optimal attention to what you have to say.

 

Tip #2:

Avoid excessive use of jargon, buzz words or name dropping.

The other person may not be in your profession, so may not understand the jargon terms you are using. This can result in the person ‘switching off’ to anything else you have to say – even if it is valuable information.

To many buzz words can discredit what you have to contribute by making it seem that you are adding ‘fluff’ to disguise a lack of tangible knowledge.

Name dropping in this situation is distracting and can undermine the message you are trying to communicate. Also, from the other person’s perspective, it may seem like you are showing off.


This video will show you the best elevator pitch example, including the elevator pitch for those with no experience. Watch this video to know exactly what to say when time is limited!

It is easy to believe that 30 seconds can’t make a difference to your personal brand… after all, it is not much time.

Yes, 30 seconds is a blip in time but if used cleverly, it is enough to make a lasting impact.

… remember, stay curious and keep learning.

If you find this article useful, there is even more awesomeness waiting for you… click here to discover it!

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